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ASCO Marks Progress in Shifting to Lengthier Treatment Duration for Avastin, Rituxan
ASCO Marks Progress in Shifting to Lengthier Treatment Duration for Avastin, Rituxan
MJ Laffler
20100514
2010 Jun 14
The Pink Sheet Daily
ASCO Marks Progress in Shifting to Lengthier Treatment Duration for Avastin, Rituxan
The Pink Sheet Daily. 2010 Jun 14, MJ Laffler
CHICAGO - Roche's current focus in oncology is on establishing longer treatment durations for its oncologics, including its mega-blockbuster Avastin (bevacizumab). "This year, the key message for us is treatment duration," Pharmaceuticals Chief Operating Officer Pascal Soriot said in opening a June 6 analyst event held in conjunction with the American Society of Clinical Oncology annual meeting in Chicago.Roche's highlights of research presented at ASCO emphasize longer periods of utilization of...